Rebranding to be: how Tik Tok will change
Even the most popular social networks are working to improve the image. No exception is TikTok. The program captures users with instant videos, all kinds of filters and real earnings.
A bit of history
This is a relatively new platform, initially aimed at a Chinese audience. The official release of the utility took place in September 2018. The application could be downloaded by owners of devices running on iOS and Android in China.
A few months later, TikTok became so popular that the videos from the social network began to be reloaded into Instagram, Facebook, VK. Then the developers improved their brainchild, created an English-language interface, releasing an international version.
In May of this year, according to official data, TikTok totaled more than 500 million users from 134 countries. The interface is available in 35 languages. The only negative is that there is no application to download directly to the PC. Utilities are available only for smartphone, tablet.
What is the problem
Recently, company management announced its desire to mask the origin of the social network in the United States market. This is due to strained political relations between states, problems with special services..
“Due to the sharp statements of Donald Trump and Xi Jinping towards each other, the introduction of a duty on products and a number of economic factors, we are losing our audience. This applies not only to the average user, but also to advertisers. Losses are estimated at $ 3-5 million per month, ”the management for The Wall Street Journal said..
The problem was also caused by the purchase by the corporation-owner of the social network of the Musical.ly platform and censorship. To avoid further financial losses, the creators of TikTok announced the next rebranding:
“Changing the image is aimed at removing the association“ China ”from the name Tik Tok. Updates will affect the interface, especially the color scheme, logo. The market entry strategy and advertising campaigns will also change. ”
When the updates take effect is still unknown.
Recall TikTok – the first Chinese social network that has achieved success outside the country of origin. The total number of downloads has already exceeded 1.5 billion. Users “hooked” the ability to shoot instant videos using filters in the recording process. In addition, they pay very well for advertising here.