Methods of advertising in TikTok – how to make money in the application

Today, social networks are increasingly used not only to communicate or view interesting photos and videos, but also to earn money. That’s why the TikTok ad appeared. What is it like, how and what is it used for, consider further.

Service benefits

The Tik Tok app is a music platform where you can create short clips that are viewed by millions of users. All of them are structured by date of addition, genre and popularity..

To be among the recommendations tape, bloggers use the following when creating clips:

  • To the music. Songs can be found in the program gallery or downloaded from your smartphone.
  • Effects. These are peculiar features that allow you to create interesting and unique content..
  • Filters With their help, you can remove some defects, making the work more colorful..

What is advertising?

Advertise on TikTok.

Social networks have firmly entered the life of modern man. Almost all of us have our own page on one or several platforms.

Their main task was to unite people with similar interests, the ability to communicate, make friends, show their talents.

This is what modern marketers are trying to promote a product by introducing more users to it..

In addition, advertising on Tik Tok is used by subscribers themselves to promote their own account..

SMM, namely, it received such a name, has some nuances:

  • SMM standard ads is not able to influence the promotion of goods or services among search engines.
  • Usually the bet is on hidden promotion. It can become direct only with an agreement or a loyal attitude from users.
  • It takes into account the format and placement of advertising.

You can earn from TikTok on advertising from 10 thousand rubles a month.

How to present

You can declare yourself on social networks in various ways..

Usually for this users:

  • Choose the original nickname. It is important that it fully reflects the real name, habits, mood, tastes.
  • Find an interesting avatar. Here it is allowed to put a real photo, draw a picture using the editor or add a ready-made image from a gallery or mobile device.
  • Write attractive status. The posts on the page are also important..
  • Add photos and videos.
  • Participate in groups and communities. This is a kind of informal association of people with similar interests..

And for the presentation of themselves, some users use Tik Tok advertising. The main thing is to choose the right hashtags for TikTok.

On your page

This option is suitable for those who are engaged in the promotion of a personal brand, sells certain goods or services. It is actively used by specialists in a particular area, representatives of the information business, travelers, and trainers. They create communities to promote posts..

On a personal page, you can place a thematic image or add a selling picture to the header.

This way they attract the attention of the target audience and force it to study the content of the advertising post..

The disadvantage here is that only those who have subscribed to your updates or have come here using the hashtag will be able to see the information..

On other people’s profiles

The option is suitable for:

  • novice bloggers who have just started promoting their account and want to do it faster;
  • wanting to test your channel.

To use other people’s profiles, you need to pick up a page with a similar theme and write a message to the administrator. Usually you have to pay for such services. The cost will depend on the promotion of the selected account. Some agree to barter – placing your ad in exchange for a promoted product or service.

For example, in YouTube you can often see how bloggers in commercials on their official pages talk about new cosmetics or a clothing line. So, after shooting, they leave the advertised goods to themselves. The owner of the coffee shop can invite a popular user and treat him with a free cake. He, in turn, will remove all this and present on a personal channel.

The disadvantages are the same as in the previous method – only viewers and randomly logged in people will be among the viewers.

Another way of hidden advertising is the ability to make a duet in TikTok.

On third-party resources

You can promote yourself by advertising in groups, communities or on other sites. But this option always requires investment. The price for a post, link or banner directly depends on the promotion of the selected site.

Advertising opportunities

It is social networks that are most often used today as a platform for placing their ads, targeted advertising and other.

Hashtag challenge

This is one of the main content areas and advertising formats of TikTok. Challenges are regularly held in the application, which attract the attention of a large number of people.

The mechanism of their work is simple: promoted bloggers offer to launch a contest between everyone – they need to record a video for a specific song, add the proposed hashtag to it and publish it on the Web.

Hashtag challenge.

Such a clip is able to collect up to 500,000 views and get into the recommendations stream, where an unlimited number of users will see it, many of whom will want to join the project.

Brand takeover

This name has received a major announcement, which becomes available after the opening of TikTok. It is a small photo, video or GIF and contains a link or hashtag.

In-Feed Native Video

An advertising clip is displayed in the user’s stream along with other content. The clip may contain a link, a unique description or a call to action.

Publicity Advertising

Many famous personalities have accounts on various social networks, which helps to see their clips to a larger number of fans. Tik Tok was no exception. Users also have the opportunity to make live broadcasts in TikTok by connecting profiles to other sites here to broadcast. Thus, you can increase audience reach by several times..


By 2019, the number of users of the music platform has reached 500 million people. Thanks to this, the social network has become an excellent tool for promoting your personal profile, promoting goods or services. Setting up ads in the TikTok app is easy. And having done this, you can get a huge number of new subscribers.