Instagram vs TikTok: Which Social Network Is Better?

Today, Instagram and TikTok are the largest social networks with an audience of more than a billion people around the world. Such a success has not yet been repeated by any platform for publishing content, so the competition between these mobile applications is becoming more intense every month.

A natural question arises: which social network to choose for yourself – TikTok or Instagram? And what are the main differences between these programs?

Instagram VS TikTok

Instagram is a mobile application for sharing photos and videos with other users. Numerous filters and effects that can be applied to published posts and stories (temporary posts) are helpers in creating unique content.

The main audience of Instagram is young guys and girls aged 20 to 30.

TikTok is a service for posting and watching short videos that are between 15 and 60 seconds long. The application also has built-in tools for creating interesting videos: various masks and effects, the function of adding an audio sequence, and much more.

Instagram or TikTok

TikTok’s audience is much younger than that of Instagram – the service is more focused on teenagers, and the category of users over 25 makes up no more than 35% of the total number of registered accounts. However, in 2020, the popularity of TikTok has skyrocketed and, possibly, over time, there will be many more adult tiktokers on the service.

Creation history

Instagram’s official “date of birth” is October 6, 2010. It was on this day that an application for sharing photos appeared on the App Store. Gradually, the functionality of the service began to become more complicated: hashtags, filters for publications, Stories and much more appeared.

TikTok is a relatively young social network. It was created in September 2016 and was named “Douyin”. Later, a copy of this application was released, which was called Tik Tok. In November 2017, ByteDance acquired the social network and merged it with TikTok in August 2018, after which the application appeared in the form in which we are used to seeing it.

Popularity level

According to this indicator, TikTok is practically not inferior to Instagram – both have more than 1 billion installations on Google Play. Only the number of estimates is different: the first one – 31 million, the second – 112 million.

Content type

On Instagram, users publish photos and videos, post temporary publications, and also actively conduct live broadcasts on which they communicate with their subscribers on various topics.

All TikTok content is based on short videos. The possibility of conducting a live broadcast has appeared quite recently and so far it is not very popular.


Blogger’s goal

Most of TikTokers and Instagrammers pursue the same goal – to attract an audience. Sometimes all the content on the page is directed towards this. Another question is why users need a large audience. Everyone will have their own answer: some advertise products or services in this way, others promote their own opinion and experience to the masses, and others simply share their achievements and creativity.

Monetization Opportunities

TikTok monetization is based on the number of views under the video – the more, the higher the earnings So, for a million views, you are paid from $ 10 to $ 20. However, monetization is not available to everyone. The main condition is the presence of only author’s content, at least 10,000 subscribers and 10,000 views in the last month. Similar monetization terms apply on YouTube.

On Instagram, monetization works in a completely different way. Here, users can earn income if they place advertisements for third-party brands or bloggers on their page, as well as make their own marketplace out of their personal page.


To promote mobile applications, online stores and other services, TikTok uses a special tool – TikTok Ads. With its help, advertisements are shown in the user’s recommendation feed or during the launch of the platform. You can target by gender, age, location, interests and other parameters.

There is also targeted advertising on Instagram, which is displayed in the feed of the social network and in Stories. Unlike blogging ads, targeting is quick to launch and easier to control.

Promotion and promotion

An important role in the promotion of TikTok, Instagram and even YouTube channels is played by the correct design of the profile: a memorable name, a beautiful avatar and a feed of publications. The quality of the content, its usefulness and relevance also play an important role.

To promote your account, you can use a variety of methods: hashtags, geotags, advertising from bloggers, targeted advertising, as well as mutual PR, mass following, massliking, etc.

Successful start

In order to create good content, a user must have their own style, special skills in image processing, video editing and writing posts. But for effective promotion, sometimes it is enough just to be able to communicate with your audience and find new ways to attract subscribers.

Benefits of TikTok

The main advantages of TikTok as a social network:

  • the ability to quickly become popular and get a lot of likes without attracting third-party services and without investing additional funds in promotion;
  • constantly updated list of music and effects;
  • you can record videos with other bloggers;
  • minimum amount of ads.

Many social networks are flooded with business accounts, filled with uninteresting selling content. TikTok, in turn, has retained the atmosphere that attracted users so much – funny and interesting content is posted on the site every day. True, every day there are more and more people who simply catch the hype on topical topics.


How to link TikTok to Instagram

Tik Tok and Instagram are closely related social networks. Linking two accounts will help in promoting content, attracting subscribers from one site to another and vice versa.

There are not so many ways to link TikTok to Instagram:

  • Adding an Instagram button to your profile to go to your social network account.
  • Publishing a new video from TikTok to a feed or story.
  • Adding Insta’s nickname to the profile description.

Let’s take a closer look at each method below.

Profile Link

In order for a special icon to appear in the Tik Tok profile, when you click on it, the Instagram page will appear:

  • Open the app and log in.
  • Select the Me section in the bottom navigation bar.
  • Click on “Edit Profile” / “Add Instagram”.
  • In the authorization window that appears, enter the login and password for your Instagram account and allow TikTok to use the data of the social network.

After all the manipulations, the Instagram application tile will appear next to the “Change profile” button, by clicking on which the subscriber can go to the user’s account in another social network.

Video Publishing

Reposting a video is another effective way to successfully manage multiple pages on social networks at once. To post on Instagram a video that has already been uploaded to TikTok:

  • Select the video you want to post.
  • In the panel to the right of the clip, click on the “…” button.
  • In the “Share” section, choose where you want to post the video – to Instagram feed or Stories.

The user can also publish a newly created video simultaneously on several sites – on TikTok and Instagram:

  • Go to TikTok and click on the “+” button in the bottom bar.
  • Remove content or load already created and click “Next”.
  • There will be several icons of different social networks in the new window below. Select the Instagram icon and click Publish.

Thus, the video will appear on both social networks.

Nickname in the video description

If a person does not want to enter data from social networks in the interface of third-party applications, he can mention the name of his Instagram profile in the description of the TikTok account. For this:

  • Copy the nickname or link to your Instagram account to the clipboard.
  • Open TikTok and go to Me / Edit Profile.
  • Click on “Add profile information” next to “Description”.
  • Paste the copied data into the field and save the changes.

Typically, a description is used to provide a summary of the author or a general description of the channel. Recently, however, links to other social networks or third-party web resources have increasingly appeared there.

Login to TikTok via Instagram

Logging into TikTok through another social network is the safest operation, which will allow the user not only to once again protect his account from intruders, but also bypass the difficulties associated with authorization on the site.

Problems with logging into TikTok through Instagram most often arise from owners of closed accounts. The social network simply blocks the connection of any third-party services. Therefore, before registering with one social network through another, it is worth making sure that the page is public.

The second popular issue is the “Please try again later” message. In this case:

  • Delete TikTok from your smartphone.
  • Change your Instagram password.
  • Disconnect from the Internet.
  • Restart your smartphone.

After all these manipulations, you can install TikTok again by clicking on the “Download” button on the application page in the Play Market or AppStore. Registration should go smoothly.

Which social network to choose

Well-known personalities are trying to run several social networks at once – both Instagram and the increasingly popular Tik Tok. However, it can be problematic for an ordinary user to devote time to two sites at once, so the question of which social network to make the main one is as relevant to him as possible.

For short music videos, trash videos and gags, Tik Tok is more suitable. If the main area of ​​user activity is photography, then you should take a closer look at Instagram.

Instagram VS TikTok is a confrontation that is watched not only by bloggers, but also by ordinary users of social networks. Each of the platforms under consideration has its own advantages and disadvantages, features and unique functions, thanks to which these social networks have become the leading platforms for placing content.